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Music Schools BC

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The official blog of the British Columbia Association of Community Music Schools

Wednesday, June 11, 2014

CASL and the charitable non-profit music school

Some big changes are coming this July with respect to Canada's anti-spam laws. The new CASL legislation takes effect July 1, 2014.
Basically this new law completely rewrites the book on Spam and how for-profit and non-profit companies can broadcast their information to their clients.

It will not have any effect on the spam you receive from outside of Canada (which is where well over 90% of all spam originates from), but it will impact how local business is conducted in this country, from client mailing lists to newsletters.

The big change is that you can no longer opt into a mailing list or email list by default. You must not only have clear methods for your subscriber list to "unsubscribe" but each subscriber to your lists must make a concrete action to subscribe in the first place.

The good news is registered charities are exempt from some of the most stringent rules being applied to the for-profit businesses. Clearly your local charities would be in dire straights if it were suddenly illegal for them to ask for donations.
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Labels: arts management, news