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Can Barbie save Classical Music?

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The official blog of the British Columbia Association of Community Music Schools

Monday, November 29, 2010

Can Barbie save Classical Music?

With a wardrobe for any occasion, it’s easy to picture Barbie as a fashion icon for the public school set. But American conductor and music producer Arnie Roth also wants us to try to picture Barbie as a young cultural ambassador, introducing her friends to the magical worlds of ballet and classical music.
For the past nine years, Roth has worked with Barbie’s corporate parents at Mattel to create a series of 10 straight-to-DVD movies based on timeless stories and ballets. All of them feature classical music on the soundtracks.
Released in more than 30 languages, these DVDs have sold in the hundreds of thousands around the world.

Barbie™ at the Symphony is a groundbreaking children's animated classical music experience, combining film projection of the best Barbie™ “ Princess” movies with the world’s most loved classical music scores performed LIVE by the Kitchener-Waterloo Symphony.
This series of CGI animated films features Barbie™ singing and dancing to ballet sequences choreographed by Peter Martins of the renowned New York City Ballet. Released in over 30 languages, these popular films have introduced millions of children to ballets such as The Nutcracker and Swan Lake and the timeless music to which they are set. Young audience members will be introduced to the arts through this thrilling new production written especially for them.
Popular scenes from the movies including Barbie™ as Rapunzel, Barbie™ in The 12 Dancing Princesses, Barbie™ as The Princess and the Pauper, Barbie™ and The Magic of Pegasus, and interactive conversations with Barbie™ captivate audience members of all ages.

The Good news here is that another generation of young people is being introduced to classical music.
Bravo!

from the Toronto Star - read the article here
quote above from press release - find it here

Labels: event, news, orchestra

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